barefoot / peaceful smiles / scented candles / dried flowers / conscious living / white tattoos / sun-kissed skin
A soulful jewelry and ornament boutique for the free-spirits.
Mimmi’s Creations’ line of handcrafted products is made with organic materials such as variegated crystals and macramé, and created with the purpose of physical, emotional and spiritual healing. It is birthed with the mindset to help people internally in ways such as recovery and self-discovery.
The challenge here is to create an identity that revolves around the idea of peace, creativity, happiness, and togetherness, without compromising its hint of elegance.
We developed a brand icon that depicts the bohemian feel of Mimmi’s products such as her crystal jewelries, dreamcatchers, and macramé ornaments. Taking her dreamy crafts as inspiration, we first formed a stylized dreamcatcher, with round elements for beaded crystals to speak of her products. We then added rays of the sun to represent positivity and peace the brand best voices out.
For the wordmark, we chose a sophisticated sans serif font with which it was customized to get that soft, yet striking look.