sun's warmth / countryside / picnic baskets / afternoon tea /
dancing on grass / flower on hair
event floristry for sun-kissed lovers
Owned by the skillful florist, Renato Ramon, Leaf and Blossom lives out floral artistry at several breathtakingly beautiful districts in Australia.
Beginning the process with the story of Renato, he grew up in a flower farm and built the business up with the purpose of reconnecting to the memories of his early years. Knowing this, I was excited to work with a man who blooms with relentless passion.
We wanted to created a brand identity that captures the essence of the countryside while adding a mix of freshness and sophistication.
Although his previous logo was a good representation of a floral business, it could not work professionally as a logo. It had too many elements which made it hard for it to be distinct and memorable.
After careful test runs, we decidedly picked out Pine Green for the wilderness, Peach Pastel for soft petals and skies, and Gold for the warmth of the sun.