Decigner Studio

sun's warmth / countryside / picnic baskets / afternoon tea /
dancing on grass / flower on hair

event floristry for sun-kissed lovers

Owned by the skillful florist, Renato Ramon, Leaf and Blossom lives out floral artistry at several breathtakingly beautiful districts in Australia. 

Beginning the process with the story of Renato, he grew up in a flower farm and built the business up with the purpose of reconnecting to the memories of his early years. Knowing this, I was excited to work with a man who blooms with relentless passion.

We wanted to created a brand identity that captures the essence of the countryside while adding a mix of freshness and sophistication.

BEFORE

AFTER

 Although his previous logo was a good representation of a floral business, it could not work professionally as a logo. It had too many elements which made it hard for it to be distinct and memorable.

We created the new logo by choosing a serif font that depicts a flower stalk, which represents steady growth. Illustrations of flowers were subtly added to forwardly set the brand into its natural tone. 
Renato’s arrangements are full of textures and contrasts. Inspired by this, we chose a color palette that also creates contrast, while still incorporating the previous basic logo colors. 

After careful test runs, we decidedly picked out Pine Green for the wilderness, Peach Pastel for soft petals and skies, and Gold for the warmth of the sun.

The brand icon, typography, and color palette then perfectly set off an imprint of a rustic, but chic impression we initially aimed for.
SERVICE: BRAND IDENTITY DESIGN

DESIGNS BY ICE OF DECIGNER STUDIO

PHOTOS BY PEXELS/UNSPLASH

Like what you see?

We may create something amazing. Get in touch with me here.

This website uses cookies to ensure you get the best experience on our website.