vast skies / cold breeze / serenity / modern romance / poetry / dusk and dawn
heartful events to cherish
forever and a day
Tracey Rich, the owner of Especially Yours Event Planning, has the heart for turning life’s moments into the most special ones. Organizing the grandest up to the simplest of events, EY is always there to make people feel special and magical the moment they encounter the brand.
We created a brand identity that matched the elegant but welcoming character of Tracey’s business, while elevating it from the wedding crowd.
In our discovery session, I learned from Tracey that she always seems to gravitate towards blue and purple hues.
We created the palette from this, taking it as the perfect concept for portraying vast skies, which in turn resonates her diverse passion in her work.