newspapers and coffee / sweat and sweaters / sneakers and black hats
dance of the youth kings.
CEO is a group of eight talented dancers based in Dublin, Ireland. They create dance videos and join local and international onstage competitions. Inspired by this thought, we set out to create an identity that reflects the fire within the group. Using a monogram for the logo, we transformed their name to resemble a crown — representing power and triumph, inviting a relentless winner’s soul.
We also created a pattern showing motion and visuals that move through the realms of youth aesthetic. Matching these with a sleek color palette and modern typography, we gave the brand its deserved edgy, promising look.